Bring the right content to the right target audience with
Digital signage
You elevate effectiveness, boost profits, increase retail turnover, enhance client awareness, and more with digital signage
Bring the right content to the right target audience with
digital signage
You elevate effectiveness, boost profits, increase retail turnover, enhance client awareness, and more with digital signage.
What is digital signage?
Digital signage involves sharing specific content or information on screens such as LCD, LED, or through projection. It displays content that can be easily updated and managed remotely. Digital signage is a complete system that includes software, hardware, a content management system (CMS), analytics, and security systems.
With the help of modern digital signage systems, you can reach a specific audience across various sectors and promote products, services, information, and brand awareness. You can present diverse digital content, such as images, videos, web pages, weather data, restaurant menus, or text. This system serves purposes ranging from brand marketing to promotions or even conveying safety rules in production areas. It is much more effective, simplifies the customer journey, and defines your goals.
Digital signage software
With digital signage software, you can create engaging and dynamic content that is personalized for a specific audience at various locations. You can also remotely schedule when specific content appears on screens, which is useful for time-sensitive promotions or announcements. The digital signage software is easy to integrate with different systems, making it possible to connect to external sources such as social media feeds, databases, and weather APIs.
And what about interactive elements? With some digital signage solutions, it is even possible to use interactive touchscreens. So, users can interact with content, browse menus, or explore product details. Need QR codes and NFC integration? This option is also available. Our audiovisual specialists can easily scale up your business processes using digital signage software.
Compatible hardware for your digital signage system
Of course, a digital signage system cannot function without compatible hardware. This includes various devices such as screens, media players, network components, and interactive interfaces. You don’t need to go into the technical details of each hardware component because we do that for you! Just describe your needs, and our audiovisual team will ensure the entire system functions stably and delivers optimal results for your business.
The system uses digital signage technology to display customized content on screens to your target audience. Here’s how it usually works:
How does the digital signage system work?
1. Create content
Create and manage content using software for your customers or employees.
2. Plan
Schedule when and where each piece of content is displayed.
3. Connection
The content is sent to the media players via the internet or an internal network.
4. Display
Your scheduled content is played on the digital screens.
5. Interaction & feedback
Your audience can interact directly with the content and provide data.
Digital signage templates
With our built-in templates, you or your designer can easily create eye-catching layouts for your messages. Essentially, it’s a pre-designed layout that helps structure and organize the content you want to present. No need to worry about the design, as at 2Orange, we have a dedicated designer ready to help you create templates in your brand style for your potential customers. This service is part of our complete digital signage solution.
Digital signage benefits
Flexibel
The solutions can be integrated with various apps, software, and hardware, making them compatible with any system.
Interactive
Increase engagement by using touchscreens or sensors. Display desired content after a specific action is performed.
Cloud-based SAAS
Easily manage your digital signage network of displays.
Customizable
Display images, videos, stream media, information, or show integrations with existing systems, such as PowerBI.
Simple
The digital signage solutions are easy and quick to use. Of course, we provide you with training beforehand so you can get started right away.
Smart equipment
Utilize displays, video or LED walls, touchscreens, or projectors.
Integration
Our digital signage solutions can connect with almost any system you currently use or plan to implement, ensuring seamless operation.
Choosing the right digital signage display
Without screens, there is no digital signage. They are one of the most important components in this solution. With digital signage screens, you can display various types of media to your target audience. A screen setup can consist of one or multiple interconnected screens. The choice depends on the audience and the work environment (duration, indoor or outdoor location).
Outdoor displays
Increase your company’s visibility and strengthen brand recognition. Reach a wider audience and communicate effectively with eye-catching, bright, weather-resistant displays. Consider High Brightness displays or LED walls.
Digital kiosks
Improve your marketing strategies by using advanced interactive digital kiosks that create personalized user journeys, enhancing engagement at retail and event locations.
Interactive touchscreens
Give your customers the ability to independently perform simple processes in your company and allow your employees to focus on their core tasks.
Indoor displays
Communicate effectively with your visitors and employees in any indoor setting. Capture attention with bright content using LED displays, video walls, LED walls, and more.
Digital signage media players
Without the right media player, a digital signage screen remains just a hardware element in the system. Hence, you need a digital signage media player which is a small device that displays and presents your content. When we assemble and install a digital signage system, we always consider a media player that works best for your current and future needs.
How does it work in different industries?
User-friendly software and installation management enable every user in any industry to customize the solution, integrate it with applications, or present content without any issues. Our dedicated digital signage experts provide also training so you can get the most out of the digital signage system.
Retail
Offices
Education
Museums
Real Estate
Hospitality
Steps to your efficient digital signage
We are an independent provider of various software applications and hardware. Once your needs are known, we are happy to deliver and demonstrate you the software digital signage package that best serves your business goals.